Marketing

SEO Guidelines

SEO GuidelinesSearch engine optimization, or SEO, means structuring your website and creating search content in such a way that you're optimally positioned in the search engines. So that when somebody searches for your product, service or information, your website is listed at, or near the top. Ultimately, the purpose of SEO is to helps you connect to people through the search engines.

 
 
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Breakeven Calculation

Breakeven CalculationLet's say you're trying to decide whether or not to produce a certain product. Say a new type of cuddly teddy bear. You'll inevitably ask yourself "how many teddy bears do I need to sell to break even?" Breakeven analysis helps you answer that question.

 
 
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SWOT - Marketing Analysis

One of the most popular tools used for business strategic planning is the SWOT analysis.

A SWOT analysis means evaluating your company's:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Let's take a closer look:

 
 
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Dealing with Unhappy Customers

Dealing with unhappy customers95% of your unhappy customers will never complain. They feel that complaining isn't worth their effort, or they don't know how, or to whom to complain.

 
 
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Marketing Strategies for Service Companies

Marketing for Service BusinessMany services businesses are small (such as shoe repair shops and hair salons) and don't use formal marketing techniques. There are also plenty of professional service businesses such as accounting and law firms that thought it was unprofessional to use marketing, and some still do, but this is changing.

 
 
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Product Life Cycle

Products rarely, if ever, sell well forever. As your product, market, and customers change over time, so should your company's differentiating and positioning strategy. To better manage a product over it's lifespan, it's important for managers and business people to understand the basics of what a product life cycle is.

The Concept of the Product Life Cycle

To say a product has a life cycle is to assert these four things:

 
 
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Claiming Your Domain Name

First Things First, What is a Domain Name?

website address barA "domain name" is a fancy term which simply refers to what you see in your web browser's address bar when you visit website. Examples include "google.com", "greenpeace.org" and our favorite website address, you guessed it, "helpsme.com". A domain name identifies a location on the Internet where a website can be found.

 
 
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How to Write a Marketing Survey

How to Write a SurveyMarketing surveys are useful tools because they can help you gather information to make more informed business decisions. How big is your target market? Will the product you're considering launching appeal to your current customers? What are the attitudes of your customers about your company or product(s)? Surveys can help you answer these and other questions.

Steps:

 
 
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Branding

Branding decisions are important to company strategy and a powerful product differentiation tool. Some companies brand individual products separately while others build company brands that span their entire product lines. But what exactly is a brand?

Definition of a brand

The American Marketing Association defines a brand as:

 
 
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Stand Out From the Competition

What makes your offering different from the rest? What can you do to stand out from the pack? This article deals with the concept of product differentiation. It's a topic relevant to all businesses and a core marketing concept.

 
 
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